Archives: Faculty

Jeff Poon

Biography:
Jeff Poon has worked for more than twenty-five years in the fields of design, advertising, and interactive media, with substantial experience in managing, directing, designing, and teaching in the U.S.A., Hong Kong, and China.

Before joining Wenzhou-Kean University, Poon served as a professor of graphic design for the Guangdong University of Technology, SCAD HK and Shandong Normal University. Poon also served as a Regional Graphic Director for the respected design group EDAW, which later became a part of AECOM, the first place in E.N.R.’s “The Top 150 Global Design Firms” since 2010; as a web producer for Pandaplanet.com, a portal with a total investment of more than HK$ 100 million, worth HK$ 6.6 billion after being built.

Poon has worked with clients from around the world, including ABN AMRO Bank, AcrossAsia Multimedia, American Red Cross, Business Environment Council, Cheung Kong Property Development Ltd., Climax International, Crédit Agricole Asset Management, Dairy Farm/igo, Deloitte Touche Tohmatsu, HK-BEAM Society, Shanghai Industrial Holding Ltd., Sound Ocean Group, SPACE Asia Media (EngageAsia), VTech, Wui Tung (H.K. & Macau) Shipping Ltd, Yves Saint Laurent, etc.

Poon was Ranked #5 on the Top Ten List of Art Education of China Top Rated Professors 2009, by pinglaoshi.com. Poon was granted Shandong Normal University Outstanding Teaching Award 2006–2007 & 2007–2008. Poon was appointed a member of the Committee of Visual Design Research, Chinese Academy of Arts, the only national-level comprehensive scientific research institution of art in China, and an art and design subsidiary institute directly under the Ministry of Culture of P.R.C. Poon was granted Summer 1997 Fellowship of School of Art, Kent State University. Poon was granted graduate Teaching Assistantship, Division of VCD, Kent State University and Poon was granted Erie Advertising Club Edward J. Donn Scholarship.

Education:
? Ph.D. (A.B.D.) in Design Management, Lincoln University College
? M.F.A. in Visual Communication Design, Kent State University
? B.F.A. in Applied Media Arts-Communication Graphics, Edinboro University of Pennsylvania
? Certificate in Photography, Kwun Tong Vocational Training Centre

Awards:
? Graphis Design Annual 2018 Silver Award, awarded for commercial work, the logo of Commercial Bank of Puyang
? Graphis Design Annual 2019 Silver Award, awarded for commercial work, the poster of Linshang Bank
? Graphis Design Annual 2019 Silver Award, awarded for commercial work, the logo of Lordsy.com
? Graphis Typography 4 Silver Award, awarded for commercial work, the poster of Linshang Bank
? Graphis Typography 4 Merit Award, awarded for commercial work, the logo of UNISAGE
? Graphis Typography 4 Merit Award, awarded for commercial work, the logo of Lordsy.com
? Graphis Poster Annual 2020 Silver Award, awarded for commercial work, the poster of Linshang Bank
? Graphis Poster Annual 2020 Honorable Mention Award, awarded for commercial work, the poster of gender equality
? Graphis Poster Annual 2020 Honorable Mention Award, awarded for commercial work, the poster of Hong Kong Eco-Products Award.

Research interests:
Poon’s research focuses on design theories, web and interactive design, design management, with particular emphasis on design education reform.

Selected Publications/scholarly and creative work:
? Dynamics of Teaching Design Multinationalism in the Context of Asian Sensibilities, Presenter, UCDA Design Education Summit
? Should or Should not be Set up, a Student-staffed Design Studio/Agency within a Graphic Design Program? Presenter, UCDA Design Education Summit
? Layout Designs with Contrast and Harmony, Presenter, Jiangnan University
? The Process of Building a Webpage and a Website, Presenter, Taishan University
? Poon, J. (2009). Formulating and Implementing of Designing Webpage and Website Building. Qilu Realm of Arts 2, (March), 25–30.
? Creatinner Brochure, International Creatinner Competition, Shanghai
? Siasun Robot Package Design, Siasun, Shanghai
? UNISAGE Branding, UNISAGE, Hong Kong & Shanghai
? Brochure of GDUT A+D, GDUT, Guangdong
? Branding of Sustainability Development Promotional Program, Ogilvyearth
? YSL Multy Bag Brand Promotional Plan, Yves Saint Laurent
? Greeting Cards Yearly Creation and Production, American Greetings